As children, we dream of becoming astronauts, actors, dancers, footballers, and all sorts, and while some do achieve those goals most of us end up going down a different road. In our current society, digital marketing is rapidly becoming one of the most exciting and diverse careers that one can have. So if you have been toying with the idea of entering the digital marketing world, here are 3 reasons why you should take the plunge!

1. Digital Marketing Is the Future

The world is becoming increasingly dependent on digital platforms, such as mobile devices, desktop devices, tablets, and the internet in general. With this in mind, it comes as no surprise that the demand for digital marketing has grown exponentially, even in just the last couple of years. The number of people owning a smartphone device has surpassed over three billion, a number which is only expected to grow and grow at an increasingly rapid rate. It is clear that technology has become an indispensable part of our lives and marketers are inevitably using this to their advantage.

The development of digital marketing strategies takes different forms, as it is no longer enough just to have an online presence. For instance, SEO (search engine optimization) is now a specialized area to help websites and businesses appear at the top of search engine rankings. However, digital marketing is not just the art of SEO, and other key areas include social media marketing, copywriting, content writing, advertising, and search engine marketing. Each of these areas is becoming increasingly important, and in time, digital marketing will likely eradicate any need for traditional marketing. So train yourself now, and upskill your talents to get ready for the future of marketing.

2. Digital Marketing Is Always Evolving

A career in digital marketing will offer you excitement, diversity, and the opportunity to upskill and develop. Each of these is possible due to the ever-changing nature of digital marketing, with new platforms being introduced, new features on social media platforms, the growth of mobile phone applications, and more.

Regardless of whether you are a long-standing pro in the business or someone who is just starting out, there will always be more to learn. Taking on extra courses can help you keep up to date with the digital marketing game. There are a multitude of options available, as seen here, and so to whittle down your options, we recommend checking out reviews of online courses to see if they are relevant and helpful for you. Building experience and training can be time-consuming, but often courses are flexible so that you can study in your own time and continue to work alongside it. So even if you have the busiest schedule going, you can complete these courses bit by bit over a long period of time until it is done.

The evolving nature of digital marketing is diverse and you will always be striving to find new ways to change the game and improve discoverability. It is a fast-paced industry, and so if you are seeking excitement then digital marketing is the place to be.

3. The Demand for Digital Marketers Is Sky High

With the arrival of Covid-19, the world has endured a very unstable and insecure year. People have lost their source of income and their jobs have been forgotten. The sphere of digital marketing can offer you financial security as the demand for digital marketers is so high that the industry is experiencing a shortage. A LinkedIn survey in the U.S showed that there was a shortage of roughly 230,000 digital marketing professionals in metro areas. On that same train of thought, LinkedIn also declared that ‘Digital Marketing Specialist’ jobs were in the top 10 most in-demand roles, with a whopping need for 860,000 digital marketing professionals. These statistics prove that now is the time to get started in the digital marketing world, as the pressing demand for digital marketers welcomes professionals who are willing to learn and upskill.

Listed above are just three reasons why you should consider becoming a digital marketer, but there are many, many more reasons to enter this career path. With a wide spectrum of jobs, opportunities for personal development, diverse professionals, and promising salaries, it is easy to understand why people are becoming more attracted to the idea of working in digital marketing. The future is bright for digital marketing, so if you are considering a career in this industry, now is the time to act!

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