If you have a website as a business or to support one, driving traffic is key in getting the conversion, subsequently, growth and success you’re aiming for. Basically, it starts with how many clicks you get for your site. Building a site or starting a blog is just the beginning, the real work starts with how you drive digital traffic and effectively get the word out using different methods. Many people have tried and failed, but those who succeed all have something in common. Here are some of the core concepts you’ll have to take into account to increase your online presence:

1. Understand Your Audience

The first step is getting to know what your target audience wants. You can use Google Analytics to examine traffic behavior and keyword performances. You also need to know where your traffic is coming from and how to maximize it. Visitors come because, most likely, they’re looking for information, so before you sit down and draft your next content, make sure you know it’s relevant to your audience. This way you will be able to make the most from your source and use it in other areas as well.

2. SEO

Google processes over a billion searches daily, and each search churns out over a million websites on their results page. However, less than 10% usually gets all the traffic for a particular search - the rest are left into oblivion. One reputable SEO Agency in Hong Kong says that when search engines fail to find your site, then you’re losing business. You can do SEO on your own or employ the help of professionals to speedily improve your online presence.

3. Content

Most people come to your site for the content. If you share valuable and relevant information, then people will find you as a trusted authority for that particular topic. Here are some highly-rated content types that people find useful and can help drive traffic to your site.

  • Tutorial
    You don’t have to be an expert to be an authority on a certain topic. If you have sufficient knowledge about how to do various things, you can share them online, and people will find you to be a trusted source of valuable information. You can make a video or use infographics to make your tutorial engaging and not mundane.
  • List of The Best
    When people need to narrow down the list of things they want to avail of, they usually want the opinion of persons knowledgeable about them. They expect to know what makes them great and what other things that they are comparable with.
  • Reviews
    We often see unboxing videos and other review blogs of certain popular items. A comprehensive review offers tremendous value for people who are thinking of buying the same item for themselves.

4. Improve User Experience

This one is important as it doesn’t only affect SEO, but it makes your visitors want to keep coming back. It’s important to consider user experience as it can be off-putting if you have great content, but your website is full of pop-ups and difficult to navigate. As mobile devices begin to take the lead as a primary portal to the internet, it pays to make your website suitable for that environment.

One of the easiest ways is to use paid advertising, but that’s very straightforward, and service providers will tell you what you want to know when you sign up. Figuring out how to increase the value of your site organically is synonymous with having answered the question of how to get more people to keep coming back to your site.

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