Sales and conversions on the Internet run on three things: A good product, good reviews, and a well-designed website. With responsive design, people come to trust a product way more than they would from a sloppy or boring one. These are the current basic truths when it comes to sales and content online. When we build something, we want people to engage with it and have a lasting positive impression. Here are 7 reasons to build a responsive website.

1. Ease of Use

When you build a responsive website, everything seems flawless. The elements are put together so that an individual interacting with the website knows exactly where to go. This should be true of all the aspects of the site. The easier it is to find information, the more engaged your audience will be. This will be reflected in the amount of time they spent, and the number of clicks you gather. This is the concept explained in the famed “don’t make me think” theory of design.

2. Accessibility

Because of the expansion of the Internet, people now have computers in their pockets. You’re probably reading this on your phone. Being able to scale to mobile is one of the primary goals of responsive design. Without it, you get left in the dust. How many websites have you been to on your phone that looks like it should be on a desktop? We don’t spend too much time, do we? Having something that’s easy to look at on mobile is of the utmost importance.

3. Predictable Behavior

Because of responsive design, you can pretty much predict where people are going to to click or tap. This is all part of a sales funnel. Once you get the individual to engage with the design of your website, the predictive series of moves should eventually lead to conversion and sales. That’s a central mission of content management. If you’re a law firm, you want them to call for a consultation. If you are an art dealer, you want them to buy art. Responsive design leads people to that endpoint.

4. Predilections

People are more likely to buy on their phones, then on any desktop. If you haven’t built a responsive website, people are not going to use your links to buy anything. They’re going to look at it the same way they look at a dinosaur fossil and move on to a better-looking site.

5. Easy to Manage

One of the big perks of responsive websites is that they are easier to manage. It helps you avoid some of the pitfalls of website maintenance. This is true of both traffic and sales conversions. Keeping things organized, simple, and clean is not only attractive to the visitors, but it’s also an easy template for you to manage.

6. Sharing

The Internet is about traffic. The more things are shared and viewed, the more trusted it becomes, regardless of content. These are all part of the analytics that drive billions of dollars in investments, operations, and new business. The primary driver is responsive design.

7. Optimization

When all the elements are in play, including design, content, and shareability, eventually search engines will use your website more often. This, in and of itself, is an entirely different and massive field of management. But at the very core, responsive websites will always beat out the basic and boring ones.

If you’re not building a responsive website, you’re being left in the dust. There are so many places to go on the Internet. To build authority, get indexed, and attract customers, responsive design should be one of your main focuses.
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