It's a multi-screen world we live in now. Mobiles, laptops, tabs, desktops, are all different sized screens. Responsive websites answer to all those types of screens so that what you're viewing scales according to the device you're using. If you don't optimize your site for this, users would have to zoom, scroll, and resize unnecessarily for comfortable viewing. This is sure to lead people to leave your site, potentially costing you a lot of potential customers.

Your site should naturally reformat to give a superior user experience that is appropriate to their gadget and can give your site various advantages.

Responsive means that your website measures the viewport (the screen where it’s being viewed) and displays a version of your content optimized to display well at or below that resolution.

here are 6 tips to make your website more responsive.

1. Mobile friendly

Statistics say that more than 20% of searches on Google are carried out through mobiles. This percentage increases as more and more people own smartphones. When Google introduced its algorithm change, which was dubbed as 'mobilegeddon' the biggest takeaway from that was that sites which do not cater well to mobile users will not perform well in Google mobile searches.

2. Start small

In essence, a website is responsive using HTML alone. It gets a bit more complicated when you start defining elements with pixel widths starting with a desktop design at a fixed width. The best way to create a responsive site starts with the smallest screen size and work your way up using media queries and progressive CSS designs coupled with some bandwidth optimized images.

3. Content

Content is still king. Your website needs to have fresh, updated and well-written content. Take note of the headlines you use, as that could be the difference between a user reaching your site and a user not bothering to go there. Keeping users in the know through content is key, so always keep your customers updated on new products, prices, etc.

4. Keep it simple

Your menu options should be easy to reach without users’ reading pages on end to get to it. Keeping it simple will help upload time since any slow site will lose a customer after customer.

5. Testing

Specialist on data analytics and web development expert, Drew Roberts, is passionate about growth marketing and takes these kinds of challenges on because you might not know the first thing about coding, HTML or media queries. Plus, you need to know how to test your website and if it's really become responsive.

6. Other considerations

The real work is in understanding your business model, determining your conversion goals, mapping out the traffic flow on your site, understanding what functionality you actually need for your website and a host of other business considerations.

Just some year back, a responsive website has been just good to have. Now it's a must-have. But don't introduce a lot of complexity in your designs so it doesn't come back to haunt you. Your ultimate aim is to give great customers' and viewers' experience while at your website.
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